Video is the most effective way at interacting with investors through the Internet. While websites and forums are great tools for reaching people, a video is interactive and, if done well, keeps the attention of the viewer. One problem some websites have is keeping visitors from leaving the page too quickly, missing valuable information and not converting into a paying customer. If you have videos that market your service or properties, you are more likely to keep the attention of visitors and convert them into customers. Your videos can share real estate investor news, market properties, or market services.
The Benefits of Creating Marketing Videos
Besides the obvious interaction that videos provide, did you know that you can share your video marketing on other websites dedicated to real estate networking? Some Internet users prefer to visit online directories to find the products or services they need instead of having to conduct multiple searches for real estate investment related information. For example, if you make a YouTube video showcasing your products or services, you can then embed the link to that video on real estate networking sites, allowing your video to appear on numerous websites. This is great for showing up in search listings and allows people to find you even if they don’t visit your website directly.
Videos Go Viral
Unlike traditional websites, videos go viral. This means they are passed around and around on the Internet until even people not interested in the products or services has taken a peek. If you offer investment products or services, your video could essentially go viral among those within the real estate investing industry. More people are using social networking sites like Facebook and Twitter to discuss some of their favorite products or services. They share this information by providing direct links to not only websites and blogs, but marketing videos. Now you can share real estate investor news with people all over the Internet because you never know how far a marketing video will reach. All you need is an engaging video that encourages people to share the link because the information you provide is innovative.